Job Hunting Success – Build Your Soft-Skills

Build Your Soft Skills For Career and Job Hunting Success

We’ve all worked with or know of individuals who, although skilled in many of the technical aspects of their careers, their soft skills did not keep pace with their technical accomplishments.

By soft skills we are talking about communication both oral and written, teamwork, time management, leadership skills and just plain overall likeability. Moreover, these traits and behaviors are carefully considered by many employers during the recruitment process.

Many can have all the education required for a career, but have a problem getting along with others, have ideas that go nowhere because they have difficulty selling them, they are late getting critical work done, their career will go nowhere and if out of work may have a prolonged period between jobs.
With the many qualified individuals competing for limited job openings how you demonstrate your soft skills is critical for job hunting success and career mobility.

Make the Important First Impression

It all starts with first impressions. Your first opportunity to present yourself is through your cover letter and resume. How these documents show you are skilled in the soft skills area your chances go way up in getting the first interview and the opportunity in making a favorable second impression.

Your job is to portray yourself that you have the desired soft-skill set in you contacts with the prospective employer.

Six Tips to Showcase Your Soft-Skills

Here are six tips to help you avoid you job hunting materials falling to the bottom of the stack.

1. Each cover letter and resume submission should be individually designed and drafted to address the employer’s needs. If the prospective employer asks you to respond to a specific question, take the time to fully answer the question and what skills and experience you bring to the job.
2. Your emphasis in highlighting your accomplishments as they relate to the prospective job, referring to something learned from the company website or recent company news, all show you are good at following instructions and are interested in the job.
3. Other important details are addressing the cover letter properly, correct spelling in everything you send out from letters to handwritten thank you notes. Proper follow-up is also critical, if you promise to call at a specific time be sure to keep records so you don’t miss a deadline.
4. Demonstrate soft-skills competency. Don’t say you were a great team leader. Tell a story of completing a project on time and under budget, and along the way resolved some team member’s motivational problem.
5. Make sure the achievements highlighted in your resume are relevant to the employer’s needs. Don’t expect the employer to guess you have, for example, project management experience (it was the #1 job requirement listed in the job announcement) if it’s hidden on the second page of your resume and never mentioned in your cover letter.
6. Coach your references to provide examples of your soft-skills that relate to the needs of the employer. If customer service skills are important to the prospective job remind your references of instances where you used these skills and results achieved. By zeroing in on the employer’s needs you will again move ahead of the other competitors.

If you find in your personal analysis of your soft skills that you need improvement in a particular area, build this into your career plan. Have problems with your presentation skills, find a Toastmasters group to join, need help in your writing skills, take a writing class at a local junior college.

Taking Care While Printing Brochures

Brochures are quite important means used for advertisements by companies and printing brochures is easy but still it might happen sometimes that you might have to make brochures immediately but you are running out of time. This usually does not happen as companies are very cautious about their assignments and work accordingly with making plans as per the time limit given to complete it. So you need to take care of certain things when it comes to Printing brochures so that you are always on time. While being in a hurry for printing brochures you tend to cost more and lessen up your profits. So take care of a few things to avoid this to happen.

Always keep a simple design for the brochures but with a great effect on people so that work gets finished early but if need arise try to ask some designer company to directly provide you with the designs but with less cost. You could even order for the printed brochures from a company in the morning and get it done by the day. Some of the companies don’t charge much and this is very helpful.

Also don’t even send e-mail or any written communication but talk to the company representative directly because sometimes the e-mails or the written matter just go to junk without being seen by anyone. This direct talk would also help in getting to know what is going on about your work. If you directly communicate with the company and tell them of your urgency they will tell you about the cost. It might cost more but still the work will be done on time.

Whenever you are planning out for printing brochures try to just think over, calculate and make an estimate about the amount of brochures needed. This would create excess of brochures but when required this would save enough money and time. If you want don’t prepare all of the estimated brochures but working on the estimate will help in producing the real required brochures earlier than the time you might think.

If these things are taken care of and kept in mind then you would be able to get the required publicity for any new product or for the company. This would definitely help you in acquiring the business profits and thus, you find that printing brochures is a very easy task to finish in time.

Four Ways to Build Your Customer Database

Research has shown that marketing to repeat customers is both far cheaper and far more effective than drawing new clients. The advent of the internet has made this process much easier and significantly cheaper to accomplish. Therefore, building a strong contact database should be a top priority of any business’s marketing objectives.

Growing your customer base is not particularly complicated, but deserves more attention than many business owners give. Here are the basics of keeping contact recruitment at the forefront:

Website

Every business needs a good website, and every website should provide an easy way for potential customers to opt in. Whether you offer periodic newsletters, coupons, or just informative messages to your site visitors, a simple signup form is the first step to building your contact list. The signup form should be simple — if you ask for too much information, most people won’t fill it out. Just a name and email is a good start, as you can always follow up with a more detailed questionnaire or survey. Be sure the opt-in form is on every page, near the top, and stands out. There are plenty of free, customizable widgets that are easy to add to an existing website.

Social Networking

If your site is up and running, your business should also be represented on the social networks like Twitter, LinkedIn, and Facebook. Be sure your profile page includes links to your website and one that takes them directly to the opt-in form. Post frequent status updates (3 to 4 per week), and balance the messages to about one direct ad for every six or seven interesting, non-advertising postings. Sign up to follow or friend other businesses or profiles that are likely to draw your target market, and look for groups or directories that will post your business profile for free.

Online Marketing

Everything you do to promote your company online should also promote your website and opt-in program. All emails and newsletters should include a call to action for the reader to forward to a friend, all pay-per-click ads should visibly include your web address. Be sure all your online messages, whether small ads or weekly newsletters, reflect the image you want to portray and target the audience you need to target and include content that will encourage your loyal customers to forward them on.

Offline Capturing

Not all of your potential customers are going to find your business through an internet search. Therefore, building your contact database must be a priority offline as well. Your web address should be included on all printed materials — business cards, brochures, advertisements, coupons, etc. All networking efforts should include a request to add the new contacts to your mailing list and every public event or appearance should include an opt-in signup sheet or form. If you have a commercial location, be sure that everyone who comes in is added to the contact list…and you might as well ask those who call in as well.

Building your contact database is an important step in developing a loyal customer base. Put in the time and effort to both grow your contact list and nurture those relationships.

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